“I don't know who the user is, but I know it's not us!” -Alan Kay

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Discovering how the user thinks and what they need provides the spark for innovation.  I always find something unexpected that drives design.

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• Personas, User Profiles, Onsite user interviews and observations

• Use Case Scenarios

• Task and Workflow Analysis

• Market Analysis

• Focus Groups

• Distill requirements from technical and business specifications

• Heuristic Evaluations

• In Field User Research

A picture is worth a 1,000 words.

Visual Prototypes and User Artifacts create a picture of what the user needs, what the stakeholders are thinking and guide development's technology directions.

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• Sketching

• Whiteboards

• Paper Prototypes

• Interaction explorations

Sweat the details, discover simplicity, iterate

This is where the ideas hit the road. Taking ideas into tighter concepts exposes details and depth.  This is where the pedal hits the metal in terms of mapping it all out.  The more precise you are here the faster Development/QA/Delivery goes.

Make it work! Trot it out! Test it! Iterate!

Prototypes are perfect for more user testing as well as in-house proof of concept and stakeholder buy-in.  Prototypes seem like a waste of time - why not jump right into production code? But they save you much in the end.  

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• Low and High Fidelity

• Photoshop/InDesign

• PowerPoint/Word/Excel

• Development tools

“I fight for the user.” –Tron

Rapid prototype testing with 5 users at a time exposes the obvious and provides a path for product improvement before you implement.

Once a product launches its only the beginning.  You now have a wider audience and you need to listen to them.  I know that continual front end improvement retains customers. So keep testing, iterate and improve and deliver on an Agile cycle.

Collaborative multi-disciplinary teams create awesome software!

I work closely with Development, Marketing, Sales and Support throughout the project to adjust the design as needed.

My experience working in multiple development environments gives me the insight to find opportunities for code re-use or ways to simplify and speed implementation.

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